about us
The Greenhouse is the space we desperately wanted to exist as we navigated the first 10-15 years of our own creative careers and businesses.
As creative humans always hunting for tools and support to achieve our wildest goals within sustainable structures, we kept finding courses, memberships, and workshops—plenty that was useful, but never quite what we needed.
So we built it ourselves, for us and for you:
A space where brilliant creatives with big dreams are supported within flexible systems to turn ideas into income, inconsistent progress into sustainable momentum, and visions into reality.
The Greenhouse is the community where your ambition isn't too much. Your ideas aren't too wild. Your belief in earning a living from creative work is completely founded.
We combine powerful frameworks, accountability, encouragement, and a community of generous, brave creatives building the kinds of businesses and careers they previously thought were 'too much'.
We're not about burn-out and hustle. We're about action backed by resources. Big moves backed by smart strategy. Meaningful income that grows as you desire it to.
This is where your creative work stops being a 'someday' dream and becomes your actual reality.
danielle redford
Screen and podcast producer. Writer. Project obsessor. Creative problem-solver. You’ll find her whispering ‘but what if you COULD make it happen’ in the ears of fellow creatives more often than not.
Danielle Redford is the founder of Contra Stories and a creative producer known for her work across screen and audio experiences alike.
Her producing work includes projects for ABC Australia, Fremantle Australia, Princess Pictures, Audible, and Epic Games. Her work, supported by partners including Stan, Screen Queensland, Screen Australia, and various councils, has premiered at numerous leading festivals, including Flickerfest, Screamfest and Cannes Film Festival Short Film Corner.
Her feature film Zombucha! (Boobytrap Entertainment & Contra Stories) premieres at the Melbourne International Film Festival in 2025 before its theatrical release with Maslow Entertainment.
She’s currently in production on INA (created by Rachel Maxine Anderson), a digital series with production funding from Screen Queensland and Screen Australia. In 2020, she was named a Screen Producers Association of Australia Ones to Watch, where she was mentored by Aquarius Films.
Danielle is also a leading producer of scripted and unscripted audio fiction in Australia. Her work in this vein includes Winding Road (Audible), Wentworth: The Fall Girl (Fremantle Media, Audible), and The Orchard (Princess Pictures, Audible), as well as Season 2 of Sex Therapy: Sessions with Chantelle Otten (Fremantle Media, Audible).
She spent the first decade of her career in film distribution, as well as lecturing and convening in the areas of Screen Distribution and Screen Producing at the Griffith Film School.
Find her at:
Cristel Smith agüero
Cristel is a Multidisciplinary Creative, Marketing Generalist and Professional Dreamer with a deep passion for living a life of freedom, fulfilment and self-expression (and helping others do the same).
With more than a decade in creative industries working with international brands as well as one-woman-bands, from advertising and experiential events to mindfulness and coaching, she brings a rare blend of visionary thinking and artistic instinct to everything she touches.
What fuels her is helping fellow multi-passionate creatives carve out their unique path despite society’s pressures to pick from a pre-determined list.
So whether you’re an artist emerging from the creative closet, a first-time founder, a jack-of-all-trades freelancer, or someone who’s just starting to believe it’s possible to live a fruitful creative life - Cristel has a knack for giving shape to abstract ideas and encouraging you to dream even bigger.
She's built brands, launched communities, and created experiences that support people to pursue a life of creativity, variety and alignment.
Outside of her work with the Greenhouse, Cristel works with a variety of clients across branding, web, marketing, UGC & social media projects and is building her personal platform under her name — a space where she explores life as a “frolicking fairy”, shares her journey of living away from home, being multi-passionate, dance, travel, creativity and identity.
She invites others to live more consciously and courageously. She’s currently leaning into more personal creative expression: playing with performance, movement & art alongside her digital work.
Find her at:
https://www.instagram.com/cristelsmithaguero/